If you have ever produced work for the mobile industry, you know how frustrating it is to support the myriad of screen sizes and formats out there.
Whether it’s applications, games or other media, the mobile market is a mess of non standards.
The reason why Apple may never relinquish their position as a smart phone leader is the fact that only they make and control the iPhone and the OS that runs on them. They control their standard and have a market interest in keeping it that way.
Developers love the iPhone and despite Apples wrangling approval process, there are few if any alternative mobile platforms as solid as the iPhone and the iTunes market.
Google may promote it’s a friendly 800 pound guerrilla but it’s timidness will be less about friend than frustration. Android phones have no standards and as such are no better than the existing market of phones. Developers for Android phones need to consider all the variables. Supporting multiple OS versions, screen sizes and per phone features when they produce apps or content. And there is already a stir in Android development.
http://www.wired.com/gadgetlab/2009/11/android-fragmentation/
Whether it’s applications, games or other media, the mobile market is a mess of non standards.
The reason why Apple may never relinquish their position as a smart phone leader is the fact that only they make and control the iPhone and the OS that runs on them. They control their standard and have a market interest in keeping it that way.
Developers love the iPhone and despite Apples wrangling approval process, there are few if any alternative mobile platforms as solid as the iPhone and the iTunes market.
Google may promote it’s a friendly 800 pound guerrilla but it’s timidness will be less about friend than frustration. Android phones have no standards and as such are no better than the existing market of phones. Developers for Android phones need to consider all the variables. Supporting multiple OS versions, screen sizes and per phone features when they produce apps or content. And there is already a stir in Android development.
http://www.wired.com/gadgetlab/2009/11/android-fragmentation/


